5 Easy tips to spend less time but get better results on social media
Social media is everywhere these days, and the culture of digital marketing would have you believe that a business can’t succeed without multiple social accounts. That isn’t necessarily true, though! Because social media can be so time intensive, you should prioritize which channels to use, and how much to use them.
Whether you love social media or hate it, the fact is that it’s a great marketing tool that doesn’t have to cost money. You have to at least invest time, and like any other investment, you want to maximize returns on what you put in. Here are some tips to help you do that, without sacrificing the quality of your content or the growth of your channel.
1. Decide which social channels you actually need
If you had the time and/or budget to cover every social channel, then maybe you would do it, but you probably have to pick and choose. You should prioritize the channels which your target customers use the most, or prioritize the channels where you already enjoy success and see potential for more. Don’t get suckered into starting a whole new social account if you don’t really need it, or if you don’t have the time for it. If you have a channel that’s fallen to neglect and it doesn’t seem worthwhile to revive it, consider just deleting it. A low-quality or outdated social media account sometimes looks worse than not having one at all.
You should prioritize the channels which your target customers use the most.
2. Schedule your social media time
Let’s face it, social media sometimes feels like a huge waste of time. Maybe it’s because you use social media to procrastinate, or maybe you often intend to check one post and then get sucked in for way too long. To avoid things like that and instead be productive with your time, you should schedule social media as if it’s another task in your day. Don’t check your feeds at all outside of the allotted time, and don’t spend any more time than you’ve budgeted.
Schedule social media as if it’s another task in your day.
3. Focus on the content, not the hashtags
This one applies most to Instagram, where hashtags get used quite often, but Facebook, Twitter and other platforms use them, too. Contrary to what you might think, clever hashtags aren’t required for your posts to be seen. Instagram now utilizes “smarter” algorithms that sort content based on the picture/video itself and on the captions, rather than the hashtags. So you should instead focus on quality visuals, and on writing real words that speak to real people. Speaking to real people really applies to any and all social media, because that’s what will earn you engagement and ultimately conversions from your followers.
Focus on quality visuals, and on writing real words that speak to real people.
4. Don’t just post, engage also
Engagement is the act of responding to other people’s posts, whether it’s content they share on their feed or comments they leave on yours. Engagement is weighed heavily by most social media algorithms, so if people engage with your content, it’s more likely to be seen by additional people. The best way to stimulate engagement on your own content is to engage with other people’s. Long story short: include time in your social media schedule to like/comment on other people’s posts, and respond to comments on yours. Bonus tip: Meaningful responses are always better than single words and emojis, but do what you can with the time you have.
The best way to stimulate engagement on your own content is to engage with other people’s.
5. If you don’t have a good post, don’t post at all
You should stick to your scheduled social media time, but don’t feel like you have to make a post every time. While you should always be making an effort to capture and share great content, it’s ok to not always have something ready to go. Making poor-quality or off-brand posts can damage your social media presence more than not posting at all. If you don’t have a post ready, just use your social media time to engage with your followers and other accounts instead. Remember that you can always engage without posting, but you should never post without engaging, because you should engage more than you post.
You can always engage without posting, but you should never post without engaging.
This Unweary U lesson has been about efficiency in sharing your really great social media content, but we have another lesson on the way with more tips on how to make that really great content
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